Happy farmers means that they can put in effort and care into growing delicious food. Simple right?
Unfortunately, the rice industry is far from fair. Farmers aren’t paid fairly for their hard work. Therefore, they can’t afford better farming equipent for quality rice.
We aim to create a kinder rice industry that puts farmers first so that everyone can enjoy high quality rice.
We work with NGOs and farmer groups all over the world to empower farmers to fight waste, here are some of our super star partners.